That’s It

THAT’S IT is a company dedicated to making healthy fruit bars and snacks that contain real plant-based ingredients. It was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. I was hired to develop 3 concepts for their new line of fruit chips. I designed a range of ideas from the first and second concepts showing an evolution and seeing how far I could push the brand and the third one matching closest to their current branding.

That's It image 1
That's It image 2
That's It image 3
That's It image 4
That's It image 5
That's It image 6
That's It image 7
That's It image 8
That's It image 9
That's It image 10
That's It image 11